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This domain fresh.colorfulchoices.com has the following on the homepage, "It may be the simplest nutrition program ever no calorie counting, no fat gram tabulating, no weighing or measuring." We observed that the website also said " Just easy-to-remember daily selections of colorful produce more than 120 to choose from! A diet rich with fruits and vegetables is exceptionally healthy." It also stated " Putting produce first can reduce your risk of obesity, heart disease, some cancers, diabetes, and hypertension while increasing energy. You can participate on an individual basis or part of a team."